Hello! I'm Vicente Zanatta, a Creative Director and Art Director with a solid career in advertising, branding, and integrated communication. I've spent it working across international agency networks like TBWA, Isobar, and Omnicom, for global brands like Johnson's Baby, Neutrogena, Adidas, ArcelorMittal, and Claro. My work focuses on strengthening effective strategies with the emotional impact of creativity and design. I'm especially interested in building meaningful brand campaigns that connect strategy, storytelling and visual systems, increasingly shaped by AI-augmented workflows and tools. Based in São Paulo. Working across LATAM and North America.